Hot Wheels and the MOPAR Muscle Rainbow
by Doug Breithaupt
All the recent colors offered on Hot Wheels' MOPAR muscle cars reminded me of
the famous ad photo of 1970 shown below. Plymouth had a 1970 Hemi 'Cuda funny
car painted in 25 different color choices available in that year. These included
groovy names like In-Violet, Tor-Red, Lemon Twist, Limelight, Vitamin C Orange
and Moulin Rouge. Hot Wheels has been producing MOPAR muscle cars from their first
models of 1967 to the Challenger concept, new for 2007. The 1967 Custom Barracuda
is below, far right. I picked a sampling of the many colored Dodge and Plymouth
models done by Hot Wheels for the toy car rainbow below. I've even included the
2006 Challenger concept and Hot Wheels' design study for a modern Hemi 'Cuda,
the Rapid Transit. Perhaps I should try to find 25 models in the same colors as
the picture.
